Business of Home

Have you ever had a client who tried to micro-manage a project, refused to pay for your extra time or made major purchases without consulting you? These are just a few of the many problems that can arise from poorly managed client relationships. In this course, creative business consultant Sean Low will guide designers on best practices and techniques for managing clients, and will demonstrate how essential it is to set boundaries from the very beginning of the project. Watch »

Revolutionizing Design: Elevate Your Interiors With AI

Jenna Gaidusek

Recording Date: March 13, 2024

Curious—and maybe a little intimidated—about how AI could impact your business? There’s no denying the technology is here and the time is now to make it work to your advantage. In this of-the-moment online course, tech expert and practicing interior designer Jenna Gaidusek explores the cutting-edge techniques and digital tools that are reshaping how interior spaces are conceptualized and created today. Delve into the transformative world of AI and gain insights into leveraging it for enhanced efficiency, creativity and precision in your design projects. For design professionals eager to integrate AI into their workflow—or interested to learn more about it—this session will offer practical, easy-to-apply advice. Watch »

Boost Your Brand with the Best Instagram Reels

Laura Bindloss and Aubrey DeLuca

Recording Date: March 6, 2024

If you think Instagram Reels are strictly for social media influencers with millions of followers, you’re actually missing out on an amazing business opportunity. With just a few new skills, you too can tap into the platform’s power to connect with new customers and promote brands. Nylon consulting founder Laura Bindloss and account director Aubrey DeLuca are here to demystify the tool and teach you how to strategically deploy it. From curating which clips will perform best to choosing the right template for your content and soundtracking it with trending audio, the two seasoned PR pros will demonstrate how to produce Instagram Reels with a very real potential to go viral. Watch »

Designing Profits: Turning Your Passion into a Lucrative Business

Jacqueline Green

Recording Date: February 28, 2024

Are you a design enthusiast ready to take the leap into the professional realm? Or are you already an interior designer, but looking to amplify your passion into a profitable venture of your own? This engaging workshop will help delineate the key differences between designing for pleasure and designing for profit, then guide you to identify the business model that’s best for you. Watch »

Simply Irresistible: Mastering the Art of Attraction to Land Your Dream Clients

Sandra Funk

Recording Date: February 14, 2024

Picture your wish list of client “crushes”—the ones you can only dream of working with. Now imagine them lining up and just begging to book you. How would that transform your business? (How would it transform your life?) To go from stanning from afar to long-term (professional) relationships with your top-tier clientele, you need to know the secrets of attraction. In this Valentine’s Day workshop, Sandra Funk reveals them. Watch »

Rev Up Your Business with Momentum, the Turbocharged Motor Behind Unstoppable Growth

Brooke Rosolino

Recording Date: February 7, 2024

In this immersive workshop, executive coach Brooke Rosolino explores the dynamics of momentum: how to build it, sustain it—and anticipate the common pitfalls that most often derail it. Think of momentum as the engine of your business. This class will ensure that the engine is in tip-top shape. Get ready to delve into the principles of momentum and discover the practical ways to tap into it in your daily life. Watch »

Visual Storytelling: Translating Your Brand Narrative Into a Visual Style All Your Own

Ericka Saurit

Recording Date: January 31, 2024

In this workshop, marketing expert Ericka Saurit offers an insightful journey into the world of visual storytelling that’s tailored specifically for interior designers looking to polish their presence online. Saurit bridges the gaps in how you tell your brand’s story with words, images and video, guiding you to create a cohesive visual narrative that reflects your unique point of view and professional ethos. Watch »

Efficiency Redefined: How to Implement Automation Within Your Design Firm

Nicole Heymer

Recording Date: January 17, 2024

If your day-to-day business involves saying or doing anything repeatedly, there’s the potential to automate it. And that presents a powerful opportunity for your firm, because automation comes with a host of benefits above and beyond mere convenience (though that’s important too!). Build trust, personalize communication, embed creative touch points, reduce errors and remove repetitive tasks from your plate—all while you and your team are focused on other priorities. Implementing well-planned automation and watching it effortlessly do its job adds a satisfying sense of efficiency to your daily operations. Watch »

2024 Vision: Goal-Setting for Design Business Growth

Justine Clay

Recording Date: January 10, 2024

It’s time for a different mindset and strategy. Join business coach Justine Clay for a workshop in which she shares key takeaways from more than 16 years of experience providing guidance to creative professionals and shows you where to direct your attention for maximum impact. Watch »

The SEO Edge: Bringing Clients to Your Online Doorstep

Racheal Graham

Recording Date: December 6, 2023

Join web designer and strategist Racheal Graham to learn how you can bring motivated clients directly to your online doorstep with search engine optimization. In this workshop, using terms everyone will understand, Graham covers the basic knowledge you need to get started, followed by a real-time demonstration of how to use recommended SEO tools to create effective, evergreen content for your website. Watch »

How to Start a Healthy Material Library

August Rust

Recording Date: November 15, 2023

Interior designers have a powerful role to play in making sure healthy materials with the lowest planetary impact make it into the spaces where we spend our lives. While that may sound like a weighty responsibility, change starts with the first step: setting up a healthy material library of the latest alternatives that meet the industry’s sustainability criteria. This workshop teaches you how. Watch »

Becoming a Designer CEO: Your Transition from Reactive Designer to Proactive Leader

Desi Creswell

Recording Date: November 8, 2023

An expert at guiding designers to identify and honor their priorities, certified life and business coach Desi Creswell is on hand to teach you how to effectively transition from being a reactive designer in the trenches to a proactive CEO on top. Watch »

5 Tips to Do Your Own PR in 2024

Carla Nikitaidis and Kathryn Humphries

Recording Date: October 18, 2023

Join brand strategy and public relations experts Carla M. Nikitaidis and Kathryn Worsham Humphries as they guide you through the five essential tips to self-promotion so that you can enter 2024 with a stellar profile, ready to secure dream clients, capture media attention and shine! Watch »

Websites That Work

Robyn White

Recording Date: October 11, 2023

In this workshop, Robyn White, whose business specializes in strategic website design for interior designers, will share how to transform your website into a powerful business tool by taking visitors on a journey from curiosity to conversion. Learn how your website can be a powerful lead generator for your firm by implementing a simple four-step approach: White’s know, like, trust, convert formula. Watch »

Your Best Year Yet: The Ultimate Insider Tips for Design Success

Gail Doby and Kenneth Roberts

Recording Date: September 27, 2023

Revealing the most relevant insights from the 2023 Interior Designers Survey, industry experts Gail Doby and Kennth Roberts will place up-to-date facts about the state of the industry in context for your firm. Learn how to hire the right people, build the right team and pay the right way to minimize turnover and maximize growth. Watch »

Negotiation Tactics for Interior Designers: How to Access Your Authentic Style, Navigate Conflict and Know When to Walk Away

Wendy Estela

Recording Date: September 20, 2023

In this course, attorney Wendy Estela will review the fundamental tenets of the negotiation process and explain how you can use your innate strengths and skills to build credibility and rapport with clients, navigate conflict and—after all reasonable options have been exhausted—walk away while keeping your professional reputation intact. Watch »

Masthead Madness: Getting Your Work Published in Today’s Ever-Changing Media Landscape

Alexandria Abramian

Recording Date: September 6, 2023

In this course, lifestyle media veteran Alexandria Abramian will define the new media landscape and provide an in-depth look at what editors at leading publications want right now. She’ll then share actionable insights and strategies to empower interior designers to get their projects recognized in print and digital media. Watch »

Elevating Your Interior Design Brand Through Sustainable Practices

Marilisa Barbieri

Recording Date: August 30, 2023

As the world becomes increasingly conscious of environmental issues, the intersection of interior design, sustainability and building a high-end brand offers exciting possibilities. Building a sustainable high-end brand requires a balance between aesthetics and environmental responsibility, but it also opens doors to new opportunities and a clientele that values both luxury and eco-friendly solutions. In this workshop, luxury brand expert Marilisa Barbieri explores the significance of weaving these values into business strategies and branding approaches that emphasize the unique selling points of a sustainable high-end brand. Watch »

Reclaiming Your Time: Fostering Growth Through Targeted Delegation

Brooke Rosolino

Recording Date: August 23, 2023

Unlock the secrets to buying back your time, drive exponential growth in the process and discover just how fulfilling it can be to do what you love again in this inspiring workshop for business founders by executive coach Brooke Rosolino. Watch »

From Clicks to Clients: Unleashing the Power of Your Interior Design Website

Racheal Graham

Recording Date: August 2, 2023

To discover the secrets of leveraging your website to attract high-end clients and deliver an exceptional customer experience, join web designer and tech strategist Racheal Graham in this useful workshop. Watch »

The AI Advantage: Using the Newest Digital Tools to Give Your Design Business the Competitive Edge

Sarah Conley

Recording Date: July 26, 2023

The AI Advantage is an immersive digital workshop that will demystify artificial intelligence so that you can stay ahead of the curve in our rapidly evolving technological landscape. By demonstrating how AI can transform your design business practices, this course will provide a clear understanding of its fundamental concepts, terminology and applications. Watch »

Getting Published: The Do’s and Don’ts for Pitching Like a Pro

Amy Flurry

Recording Date: July 19, 2023

In this workshop, Amy Flurry will discuss the essential editorial etiquette designers need now to win positive notice for your projects, products and profile in the opinionated eyes of today’s media. Watch »

Are You Profitable?

Julia Nikishina

Recording Date: July 12, 2023

In this course, Julia Nikishina, whose company specializes in outsourced accounting services for interior design firms, will discuss how to determine the financial health of your firm. By workshop’s end, you’ll be equipped with the skill set needed to determine the true profitability of a project. Watch »

The Designer’s Brand-Building Playbook: Transforming Your Business Into a Brand

Ericka Saurit

Recording Date: June 21, 2023

In this workshop, marketing expert Ericka Saurit provides the knowledge and tools necessary to transform your business into a strong and recognizable brand. Watch »

Crafting Irresistible Web Copy for Your Interior Design Brand

Masha Koyen

Recording Date: June 7, 2023

Join Masha Koyen, an experienced copywriter for the interior design and build industry, at this productive workshop on writing effective web copy to promote your brand. Watch »

Boundaries: Setting Them, Holding Them, Loving Them

Justine Clay

Recording Date: May 31, 2023

Join business coach Justine Clay for a workshop on how to successfully set and hold boundaries in your business. This course is presented in partnership with AmericasMart. Watch »

Understanding Fine Art Photography

Katharine Earnhardt

Recording Date: May 24, 2023

In this workshop, Katharine Earnhardt, founder of Mason Lane Art Advisory, provides an overview of fine art photography that will equip participants with the tools they need to understand, source and sell photography as part of their design services. Watch »

Weathering an Economic Shift

Ruth Ann Janson

Recording Date: May 17, 2023

Join Ruth Ann Janson, President of The Dove Agency, for a workshop where she will share her expertise instructing design professionals like yourself on how to successfully navigate economic challenges. Watch »

Time Is Money: How to Structure a Flat-Fee Firm

Sara Malek Barney

Recording Date: May 10, 2023

Sara Malek Barney, principal designer of Bandd/Design and founder of the recently launched Bandd/Development, is here to teach the best practices for calculating and implementing flat-fee rates, pricing proposals and client contracts in order to make every second count. Watch »

Controlling Social Media Creep

Christie Tonnessen

Recording Date: May 3, 2023

Christie Kuehner Tonnessen, founder and creative director of Tonnessen Studio, will explain how to streamline and optimize your social media workflow so that your Instagram, Facebook, TikTok, Twitter and more are working for you. Watch »

Accounting Responsibilities of Interior Designers

Justin Masonek

Recording Date: April 12, 2023

In this workshop, Justin Masonek, who has helped countless designers with their business operations, will demystify all things numbers-related so that your accounts are in order and you’re in good standing in the areas of sales tax, credit card management and bank account reconciliation. Watch »

A Smart Home Primer for Design Pros

Genevieve Trousdale and Scott Ruzich

Recording Date: March 29, 2023

Learn how to accurately assess the pros and cons of the smart home integration process from both a project- and client-specific basis. Covering everything from aesthetics to cost, Genevieve Trousdale and Scott Ruzich address the challenges presented by different systems and explain the ways smart home technology can impact your design. Watch »

One Hundred Days of Onboarding: Building Teamwork and Tenure

Nadia Roberts and Kenneth Roberts

Recording Date: March 22, 2023

In this course, Nadia Roberts and Ken Roberts, principals at the recruitment firm Interior Talent, provide an overview of how to strategically structure an employee’s first 100 days. Taking a deep dive into the topic, they explain the difference between onboarding and orientation, then teach valuable techniques to set expectations while creating an environment of accountability. Watch »

Using Your Design Contract to Strengthen Client Relationships

Wendy Estela

Recording Date: March 15, 2023

In this course, attorney Wendy Estela will provide an overview of the key provisions you need in your design contract to ensure you maintain control of your client relationships, get paid on time and avoid disputes and misunderstandings. Watch »

Social Media Proof Your Company with John McClain

John McClain

Recording Date: March 8, 2023

While social media isn’t going away anytime soon, it is ever evolving, with brand-new platforms and algorithms often taking the place of last year’s favorites. Don’t risk being blocked or banned on a whim because a computer decides your fate. Accomplished interior designer and business coach John McClain is on hand to teach you how to make the most of all the high-tech tools at your disposal and take control of your social media presence. Watch »

How to Create Successful Revenue Streams

Tobi Fairley

Recording Date: March 1, 2023

Through proven techniques and practical examples, business coach and interior designer Tobi Fairley teaches why you need to diversify your revenue streams, what factors to consider when assessing the feasibility of your ideas, and how to launch a profit-generating offer that responds to the needs of clients old and new. Watch »

Confident Sales: Mastering the Art of Sales to Increase Profitability

Traci Connell

Recording Date: February 22, 2023

Traci Connell, interior designer and founder of The Gloss, knows how to put profitability first, and she’s here to share her strategies. Opening up her glossary of business resources, she’ll teach attendees how to set contract terms, flat fees and hourly rates, and the costs of goods and services with confidence. Watch »

Build Your Business and Define Your Boundaries with Guerrilla Marketing

Cheryl Kees Clendenon

Recording Date: February 8, 2023

Cheryl Kees Clendenon, an industry expert with years of experience helping interior designers refine and market their brand, is here to teach you how to write a scope of work and fee proposal that both creates trust and helps advertise your business. Learn to frame project objectives and deliverables in a clear, concise manner so that you and your client agree on priorities from the outset, all while putting your firm’s best foot forward to earn a resounding “yes!” Watch »

2023 Vision: Goal Setting for Design Business Growth

Justine Clay

Recording Date: February 1, 2023

If 2023 is going to be reinvigorating for your design business, you need a different mindset, approach and plan of action. Now is the perfect time to create that plan. Join business coach Justine Clay for a workshop where she will share more than 15 years of experience working with creative business owners and professionals, and show you where to focus your attention and energy to set you up to make 2023 the best year yet for your design business. This workshop will be part brain-dump, part brainstorm and part creative project, so grab your best notebook and a mug of coffee to fuel your inspiration and idea generation. Watch »

Get Your Story Straight: How to Craft an Unforgettable Brand Message

Ericka Saurit

Recording Date: January 25, 2023

There’s a proven formula behind the most impactful messaging, and following it can help you perfect your own. In this workshop, marketing expert Ericka Saurit breaks down the positioning strategies of the home industry’s most successful businesses to illustrate the step-by-step process of creating a one-of-a-kind tagline and developing a content marketing plan that showcases your company’s unique story. Watch »

Prop Styling for Designers

Robin Zachary

Recording Date: January 11, 2023

Robin Zachary, prop stylist, educator and author of Styling Beyond Instagram, is on hand to teach you techniques to style each room of the home with finishing touches that will make all the difference. Through simple-to-incorporate steps, she’ll reveal the keys to taking designed spaces to the next level. Watch »

Thinking Like a Client

Alex Alonso

Recording Date: December 14, 2022

Alex Alonso of Mr. Alex Tate Design is on hand to teach you how to successfully think like a client by putting yourself in their shoes every step of the way. He will share his tools to evaluate which projects will be the most successful based on initial conversations, map out the entire client journey utilizing the business systems you already have in place, develop the most efficient methods of communication and documentation and more. Watch »

Demand Generation: Building Your Growth Engine

Tiina Wilen

Recording Date: December 7, 2022

Tiina Wilen, who will teach you how to break down the systems, tools and assets your demand generation engine needs in order to be in sync with your sales team’s processes and objectives. With the aim of building a solid solution that boosts brand awareness and drives revenue growth at the same time, she will demonstrate why demand generation development needs members of your sales, product, technology and marketing teams, all working together, to thrive. Watch »

Accounting Responsibilities of Interior Designers

Justin Masonek

Recording Date: November 30, 2022

Resistance to bookkeeping is commonplace, but—despite what you may have come to believe—managing your finances is not something to be feared. In this workshop, Justin Masonek, who has helped countless designers with their business operations, will demystify all things numbers-related so that your accounts are in order and you’re in good standing in the areas of sales tax, credit card management and bank account reconciliation. Watch »

Pitch Perfect: How to Make an Editor’s Inbox a Better Place

Alexandria Abramian

Recording Date: November 16, 2022

Top editors at leading design publications receive upward of 100 pitches a day. How do you stand out in a crowded inbox? The key is perfecting the “2-Minute Pitch.” Enter Alexandria Abramian, a publicist and former magazine editor in chief who coaches designers on how to get their projects featured without paying expensive monthly PR retainers. Learn the key elements that every successful pitch must include and how to deliver them in ways designed to capture an editor’s attention—all in two minutes or less. Watch »

Social Media Proof Your Company

John McClain

Recording Date: November 9, 2022

While social media isn’t going away anytime soon, it is ever evolving, with brand-new platforms and algorithms often taking the place of last year’s favorites. Don’t risk being blocked or banned on a whim because a computer decides your fate. Accomplished interior designer and business coach John McClain is on hand to teach you how to make the most of all the high-tech tools at your disposal and take control of your social media presence. Watch »

Creating Your Ideal Work & Life Vision

Desi Creswell

Recording Date: October 26, 2022

Certified life and business coach Desi Creswell, an expert at helping designers identify and honor their priorities, is on hand to help you put yourself back at the top of your to-do list. Whether you own your own firm or clock in at a company where you’re doing great work, her process will guide you through defining what you want both personally and professionally and then taking action to achieve those goals (instead of repeating what you’ve always done, with the same lackluster results!). Watch »

Hiring Challenges: Post-Pandemic to Pre-Recession, Ways to Build an Amazing Team in Turbulent Times

Gail Doby and Kenneth Roberts

Recording Date: October 5, 2022

Discovering and recruiting top talent takes fortitude and dedication under the best of circumstances. And while now may not seem like the right moment for new hires, no matter how highly qualified, transitional times such as these make it more important than ever for a business to have a strong team. Gail Doby, co-founder of Gail Doby Coaching & Consulting, and Kenneth Roberts, principal of leading architecture and design industry recruitment firm Interior Talent, are here to help you unravel the intricacies of hiring, compensating and retaining talent; plan for the firm of your dreams; and know exactly when—and why—to bring on new employees. Watch »

Leadership & Retention: How to Grow a Business That Nurtures Both Clients and Employees

Angela Harris

Recording Date: September 28, 2022

Angela Harris, CEO and principal of renowned interior architecture firm TRIO, is on hand to share her process to show company leaders the way to effectively attract and retain employees and clients alike. Watch »

How to Become a Highly Sought-After Interior Designer

Sandra Funk

Recording Date: August 24, 2022

Interior designer and business master planner Sandra Funk is on hand to share strategies that not only get you hired by luxury clients but also keep them coming back and referrals rolling in. Fill your project pipeline with your ideal clientele for more profits, more creative freedom and much more joy. Watch »

The Right Online Tools to Use to Effectively Source Art

Katharine Earnhardt

Recording Date: August 17, 2022

Art advisor Katharine Earnhardt will provide guidance on resources within the art market, assessing quality, costs to consider, practical tips for making the sale, and the right online applications to use to streamline the process. Watch »

How to Build a Personal Brand That Supports Your Design Business

Carla Nikitaidis and Kathryn Humphries

Recording Date: July 20, 2022

Brand strategy and public relations experts Carla Nikitaidis and Kathryn Humphries have developed a proven method to leverage your background and distinct point of view into a personal brand that will stand out and stand for your singular vision. Watch »

Sourcing Shortcuts to Get the Best Selections in Less Time for the Least Cost

Melissa Galt

Recording Date: July 13, 2022

In this workshop, business coach Melissa Galt will explain how to build revenue relationships with your vendor reps while leveraging their expertise to streamline sourcing, helping you reclaim more time for design and avoid sourcing rabbit holes. Galt will also share an insider’s look at buying groups, which provide better options for purchasing and bring more value to every project. Watch »

Design a Healthy Mindset

Monique Holmes

Recording Date: June 22, 2022

Interior designer and business coach Monique Nicole Holmes will teach you how to control your thoughts and create positive daily habits that will reshape your outlook and welcome in all that you want and deserve. Watch »

Design Your Money: How to Make It, Keep It & Grow It

Monique Holmes

Recording Date: June 8, 2022

Monique Nicole Holmes, an interior designer and business coach who focuses on emerging women in design, is here to share her proven budgeting, financial planning and investment strategies. Watch »

Brand Strategy for Interior Designers

Natalia Mirabito

Recording Date: May 25, 2022

In this interactive workshop, Natalia Mirabito, founder and marketing director of NM Marketing Co., is on hand to help you craft a brand strategy for your business. Using her core elements of brand success framework, Mirabito will help you put a plan in place that clarifies your brand vision, captures the attention and trust of your ideal clients and creates a memorable brand experience that they can’t ignore. Watch »

CEO Mindset: Outsourcing Doesn't Mean Losing Control

Michelle Lynne

Recording Date: May 11, 2022

Let’s face it: In business as in life, you can’t do it all! That’s why it’s time to think like a CEO and consider what aspects of your workflow can be outsourced, particularly those peripheral tasks of your business. From bookkeeping to branding, interior design business expert Michelle Lynne will teach you what makes the most sense to delegate and how to find the perfect partners to support you so that you can focus on what you do best—design! Watch »

Client Management

Sean Low

Recording Date: April 20, 2022

In this course, creative business consultant Sean Low will guide designers on best practices and techniques for managing clients, and will demonstrate how essential it is to set boundaries from the very beginning of the project. Watch »

Charging Strategies

Sean Low

Recording Date: April 13, 2022

Business consultant Sean Low will outline the different pricing structures relevant to interior designers, highlight the advantages and disadvantages of each, and share real-life scenarios so you can figure out which is right for your business. Watch »

Social Media Trends and Emerging Technologies

Laura Bindloss

Recording Date: March 16, 2022

Nylon Consulting’s Laura Bindloss, who works with both designers and home brands, will present social media trends to watch in 2022, along with data and case studies on key behavior patterns, best practices and future forecasts. Join her for a conversation that will get the juices flowing for your next social strategy session. Watch »

3 Pillars to Building a Profitable Luxury Design Firm

Sandra Funk

Recording Date: March 2, 2022

Are you telling yourself, “It’s time to level up!” but are unsure of how to embrace the next stage of growth—and position yourself as a must-have service that attracts those “big whale” clients? Designer and business expert Sandra Funk is on hand with a turnkey approach to get you into that million-dollar mindset. Watch »

Rolling in the Dough

Michelle Lynne

Recording Date: February 16, 2022

Michelle Lynne, a practicing interior designer and business expert, is on hand to share four simple steps for any designer looking to turn prospects into high-paying clients. Learn her sales process to command higher fees that are baked into the project, so your clients won’t be able to resist. Watch »

2022 Vision: Goal Setting for Business Design Growth

Justine Clay

Recording Date: January 19, 2022

If 2022 is going to be your business’s best year yet, you need a different mindset, approach and plan of action. Now is the perfect time to create that plan. Join business coach Justine Clay for a workshop to learn where focus your attention and energy to set you up to make 2022 the best year yet for your design business. Watch »

Money Moves: Accounting for Designers

Justin Masonek

Recording Date: December 1, 2021

“Do I need to collect tax on that chair?” and your other burning accounting questions—answered! While you may prefer scouring antique shops for the perfect wall sconce over setting up an escrow account or reconciling your credit card and bank statements, staying on top of your accounting responsibilities and making sure your taxes are in line are crucial to keeping your business above board. Watch »

The Power of Your Founding Story

Kathryn W. Humphries and Carla Nikitadas

Recording Date: October 20, 2021

How do you lean into your personal story? It starts with determining what it is that really sets you apart and how to communicate this in a way that feels authentic. PR and brand strategy experts Carla Nikitaidis and Kathryn Humphries are on hand to guide you through their proven method to leverage your background and unique skills to establish a powerful founding story that will help build your brand, secure dream clients, ands capture media attention. Watch »

Build A More Profitable Creative Business

Justine Clay

Recording Date: October 6, 2021

Join business coach Justine Clay for an uplifting session to help you identify your business obstacles, unlock a road map to overcoming them, and follow through with action to make the year ahead more focused and profitable for your design firm. This workshop was presented by Americasmart. Watch »

Why Pinterest Matters

Laura Bindloss

Recording Date: August 4, 2021

Pinning, repinning and collaborating on boards are just a few ways to connect with potential clients and cultivate a following. For many designers, Pinterest far exceeds Facebook and Twitter as a leading source of business generation and purchases; however, it’s often overlooked as an essential social marketing platform. Nylon’s Laura Bindloss explains why Pinterest matters in 2021 and provides actionable tips for utilizing it best for your firm and brand (spoiler: it's all about Idea Pins!). Watch »

Establishing Your Firm As A Luxury Brand

Marilisa Barbieri

Recording Date: July 14, 2021

Selling high-end products—or high-end design services—and developing your work into an iconic brand isn’t an easy task. To land those whales, you need to position your firm to prospect, engage and retain high-net-worth clients. Join Marilisa Barbieri to uncover the strategy behind how luxury brands get customers craving their products and willing to pay a premium price, and learn to apply those strategies to your design firm. Watch »

How Antiques Can Help Your Bottom Line

Toma Clark Haines and Margaret Schwartz

Recording Date: May 26, 2021

Join Toma Clark Haines and Margaret Schwartz to discuss how the antiquities marketplace can be utilized by designers for business growth. The two experts offer an actionable plan to increase profit margin by adding sourcing and warehousing to your business model. Watch »

Using Contracts Effectively

Seth Kaplowitz

Recording Date: May 12, 2021

Soundly structured contracts are the foundation for being able to focus on what you do best: running your business and serving your clients. In this webinar, Seth Kaplowitz, a New York–based attorney who specializes in working with creative professionals, will explore strategies to optimize your suite of business contracts, enhance your working relationships to set well-documented expectations and goals, and ensure you understand all the implications of both what you are signing and what you are asking your clients to sign. Watch »

Time Management Strategies for Designers

Sandra Funk

Recording Date: April 14, 2021

Are your project timelines slipping? Important details falling through the cracks? Sandra Funk shares the time management tools and methods she uses to keep her firm joyful and efficient. Watch »

Social Storytelling: Harnessing the Power of Instagram

Ericka Suarit

Recording Date: April 7, 2021

Interior designers know that Instagram is the best digital platform to grow brand awareness, build an audience, and create avenues for new business. But how much are you leveraging the power of Instagram to tell your brand story and incorporating it into your larger marketing strategy? Marketing expert Ericka Saurit is on hand to break it all down, offering a strategic approach to creating an engaging brand narrative on Instagram. Watch »

Leveraging the Power of the Inbox: Email Marketing for Designers

Ericka Saurit

Recording Date: March 31, 2021

Email marketing—be it a monthly newsletter, event blast or product launch announcement—remains a top digital marketing strategy for business owners for good reason. Join marketing expert Ericka Saurit for a survey overview of newsletters and email marketing, including case studies to understand the anatomy of a good email campaign. Watch »

Student Sessions: How To Get Hired

Kaitlin Petersen, Juliana Oliveira and Jaimee Rose

Recording Date: March 22, 2021

In an exclusive panel with FIT's Interior Design Club, Business of Home's editor in chief Kaitlin Petersen sits down with designers Juliana Oliveira of Beyond Interior Design and Jaimee Rose of Jaimee Rose Interiors to discuss the hiring process—what skills and attributes they look for in recent grads, what makes a candidate stand out as a potential intern or entry-level design assistant, and what factors a firm's leader is thinking about when expanding their team. Watch »

One Year Later: Where Is The Design Industry Now?

Sandra Bothun Hansel

Recording Date: March 17, 2021

With an analytical outlook, business consultant Sandra Bothun Hansel, founder of SBH Guild, offers a snapshot of where we’ve been in 2020, and how we can apply the lessons of the past year moving forward. Using a targeted approach, she’ll walk you through a S.W.O.T. analysis for your firm, helping you create a foundation to adapt to changes, use your own data to determine goals and benchmarks, and set you up for success and growth no matter what comes your way in 2021. Watch »

Better Relationship Building with New Clients

Genevieve Trousdale and Gail Baral

Recording Date: February 17, 2021

Vetting and acquiring new clients is one task many designers struggle with—in large part because they don’t have a clear and simple process for responding when a referral or inquiry comes in. Interior designer and Circaphiles founder Genevieve Trousdale and business strategy consultant Gail Baral will guide you on how to make a stellar first impression, and empower you to confidently and effectively communicate with any prospect. Watch »

3D Rendering 101

Brigett Mercado

Recording Date: January 27, 2021

Interested in incorporating 3D rendering into your client presentations, but unsure where to begin? Photorealistic rendering is rapidly becoming a crucial tool in the designer toolkit, helping clients to clearly understand your vision and saving you time and money. Stay ahead of the curve: Join Brigett Mercado, founder and principal designer at DBM Interiors, for a walk-through of the eDesign Tribe platform, to discover how to convey your design concepts in this exciting medium. Watch »

Underfoot: How To Source (and Sell) Handknotted Carpets

Michael Christie

Recording Date: January 13, 2021

Michael Christie, a.k.a. “The Ruggist,” helps designers understand various construction techniques, materials, and the many other merits (and caveats) of rugs and carpets, and elucidates on the finer points of "carpetry"—the art and craft of handknotted products. Watch »

From Woo to Win: How To Close Dream Clients

Sandra Funk

Recording Date: October 28, 2020

No matter how talented you are as a designer, your business won’t be very profitable (or joyful) if you’re not signing on quality clients, so having a system in place to put your best foot forward is key. Sandra Funk, founder and principal designer of House of Funk, shares her firm's Prospective Client Process and how she lands dream clients that she can’t wait to work with while keeping her firm profitable. Presented in partnership with ADAC as part of Get Down To Business Day Watch »

Future of Home Workshop: How to Be a Creative Entrepreneur (sponsored by High Point Market)

Holly Howard

Recording Date: September 15, 2020

Business growth for creative entrepreneurs doesn’t have to be elusive. This workshop, hosted by business consultant Holly Howard, is designed to propel participants into the next phase of their business. It will focus specifically on how to use your company’s culture and vision to grow in a new economy, and will touch on secondary aspects like marketing, financial planning and business operations. Watch »

Future of Home Workshop: Craft The Perfect Elevator Pitch

John Livesay

Recording Date: September 14, 2020

Everybody needs a great elevator pitch, but few people have one. In this interactive workshop, John Livesay—known in some corners as the Pitch Whisperer—shares the lessons learned from his award-winning sales career at Condé Nast. You will learn how to become better at storytelling (after all, an elevator pitch is nothing if not a short story) so that clients want to work with you. In the second half of the workshop, Livesay works with individuals one-on-one and give them a quick fix on their elevator pitch. Watch »

Future of Home Workshop: The Art of Paint Color Selection (sponsored by Benjamin Moore)

Christina Carpio

Recording Date: September 14, 2020

Selecting colors can be a daunting and time-consuming experience, even for the pro's. In this workshop, designer and educator Christina Carpio provides a straightforward approach to understanding color relationships, how lighting impacts color, and how to apply that to an interior project. Using paint colors and color tools, you'll learn about neutral undertones, how to select accent colors, and establish a mood-setting hue. Watch »

The Power of Niche: How Saying "No" Can Help You Grow

Sean Low

Recording Date: July 29, 2020

Smart business people know that defining, owning and embracing the power of their own niche offerings is the first step to optimizing revenue. It’s all about having “the right horse in the race.” BOH columnist and business coach Sean Low helps designers learn that talking to a small but select audience is actually the smartest way to scale. Watch »

Intro to Interior Photography

Tory Williams

Recording Date: July 22, 2020

Whether you're bringing in a pro or venturing out on your own with the supercamera on the phone in your pocket, following a few basic principles can help set you up for success. Editorial and portrait photographer Tory Williams will guide you through how to bring your project images to the next level—whether capturing on your own or working with a trained pro—and how to use them to transform your social media presence. Watch »

Unlocking Your Unique Value Proposition

Justine Clay

Recording Date: July 15, 2020

Your prospective clients need your services as much as ever, but how do you reach those people, and when you do, how do you seal the deal? It’s time to get out of your holding pattern, and focus on communicating your unique value proposition to attract ideal clients. In this course, business coach and consultant Justine Clay will guide you to better identify who you are and where you fit in, so you can educate and engage your prospective next project in a new way. Watch »

COVID’s Long-Term Implications for the Design Industry

Amanda Schneider

Recording Date: July 8, 2020

No industry is immune to the impacts of COVID-19, including home. But, big-picture—what does it all mean? Enter Amanda Schneider of Thinklab, Sandow’s research superteam. She’ll share metrics about today’s economic impact (translated for the right-brained crowd) in order to inform decisions about the future of your design business. This course simplifies Thinklab’s real-time market research during this great “pause” and shares key insights as we emerge from the chaos and begin to collectively define our next steps. Watch »

Are You Ready to Be An Influencer?

Laiza Cors and Anne Sage

Recording Date: June 17, 2020

It’s one of the buzziest marketing terms: influencer. When done well, influencer marketing can be an effective and mutually-beneficial partnership that leverages your curatorial eye and cultivated online presence to broaden the awareness of products and companies you love and respect—not to mention, it can be an excellent side hustle. But where to begin? (Designers, this one's for you. Marketers, scroll down to "Hashtag Blessed: Influencer Marketing 101") Watch »

Community Discussion: What Does the Fabric Brand of the Future Look Like?

Kaitlin Petersen, David Klaristenfeld and Stephane Silverman

Recording Date: June 16, 2020

With their showrooms closed, to-the-trade textiles companies have come to rely on digital tools to connect with clients. What have they learned in the process? Fabricut vice president David Klaristenfeld and Castel founder and CEO Stephane Silverman break down what the future holds—and what it will truly take for textiles brands to enter the digital age. Watch »

Community Discussion: Will the post-COVID world get even faster?

Kaitlin Petersen and Meganne Wecker

Recording Date: June 9, 2020

On the heels of reopening Skyline Furniture’s 300-person manufacturing facility in Illinois, company president and chief creative officer Meganne Wecker talks about making pieces for some of the biggest e-commerce players, the realities of getting back to work, how technology plays a crucial role in the company’s manufacturing timelines, what quick-ship customers are looking for today, and more. Watch »

Community Discussion: Positioning Your E-Design Offerings Online

Kaitlin Petersen and Deb Mitchell

Recording Date: May 26, 2020

The way you describe your virtual services says a lot about the experience—and the value—you’re delivering. Brand messaging strategist Deb Mitchell breaks down the visuals, copy, packaging and pricing that positions you to connect with the right clients online. Watch »

So You Want To Publish A Design Book

Jill Cohen

Recording Date: May 20, 2020

Have you ever wondered how designers get their books published? What do book publishers require from the authors, and what do you need to obtain a deal? Furthermore, what does it actually cost to publish a book, and what can you expect as a return on your investment? Jill Cohen, whose agency has produced and packaged some of the design world’s bestselling and most beautiful coffee table tomes, will share an insider’s perspective on the ins and outs of the book publishing industry today. Watch »

Community Discussion: The Show Must Go On

Kaitlin Petersen and Warren Shoulberg

Recording Date: May 19, 2020

Watching the calendar as industry events go from postponed to canceled and wondering what the impact those skipped shows will be? BOH’s resident retail expert Warren Shoulberg talks about how trade shows are adapting, the role of digital marketplaces for buyers, and what the home furnishings industry will look like if an entire year’s worth of shows don’t happen. Watch »

Community Discussion: Maximizing Business Relationships

Kaitlin Petersen, Crans Baldwin, Chuck Chewning and Marika Meyer

Recording Date: May 11, 2020

No matter what kind of client you’re pitching, many of the sales and customer service strategies you employed pre-COVID have no place in your toolkit now. In a wide-ranging conversation with Crans Baldwin, Chuck Chewning and Marika Meyer, we talk about finding ways to add value for your clients, what designers really want and need right now—and why relationships matter more than ever. Watch »

Community Discussion: Working On Your Business, Not In It

Kaitlin Petersen and Holly Howard

Recording Date: May 8, 2020

If you’re finding yourself with downtime these days, you’re not alone. We check in with business consultant Holly Howard to talk through meaningful steps you can take to invest that into your business—and really make it count. Watch »

Developing a Social Strategy For Your Design Business

Manpreet Kalra

Recording Date: May 6, 2020

Savvy designers know social media marketing is a great way to generate brand awareness for your business and foster an online community, especially now, when digital connectivity has replaced in-person conversation. Learn how to create a powerful, highly targeted online presence to effectively showcase your business and build a following of loyal customers. Watch »

Community Discussion: Marketing During a Pandemic

Kaitlin Petersen, Joseph Aldrich and Laura Bindloss

Recording Date: May 4, 2020

Contrary to popular belief, now is not the moment to ease up on marketing. In fact, it’s time to step on the gas. That said, not all messaging is created equal—tune in to hear from Joseph Aldrich and Laura Bindloss, who weigh in on what to say and how to (gracefully) spread the word without feeling icky. Watch »

Community Discussion: The Future of Retail

Kaitlin Petersen, Zach Gibbs, Allison O'Connor and Warren Schoulberg

Recording Date: May 1, 2020

Stores may be closed, but retail brands are finding new ways to connect with their customers. BOH columnist Warren Shoulberg, The Shade Store co-founder Zach Gibbs, and Mitchell Gold + Bob Williams president and CEO Allison O’Connor talk about how brands are weathering the pandemic, introducing new services and connecting with the trade. Watch »

Community Discussion: All Design is Now E-Design

Kaitlin Petersen, Kirsten Holmstedt, Andrea Schumacher and Nicole White

Recording Date: April 27, 2020

Learn how to navigate the new world of remote design from interior designers Kirsten Holmstedt, Andrea Schumacher and Nicole White, who share how to adapt your existing workflow into virtual services—and what tools you need to get started. Watch »

Community Discussion: Navigating Manufacturing Disruptions

Kaitlin Petersen, Alex Shuford III and Ray Hallare

Recording Date: April 24, 2020

A wide-ranging conversation with Alex Shuford III, CEO of Rock House Farm (a family of brands that includes Century, Hickory Chair and Highland House, among others) and Ray Hallare, CEO of Dowel Furniture, about what it means to be “open” for business today; how the global supply chain is changing; and how to know what’s happening with your favorite vendors. Watch »

Designing Your Digital Presence

Lindsay Anvik

Recording Date: April 22, 2020

Are you getting the most out of your time spent online? If the thought of google analytics, email databases and live streaming videos makes your head spin, rest assured with this hands-on approach to tackling digital social media, covering where designers should be online and how you should promote yourself and your business once you get there. Watch »

Community Discussion: Updates From the Textile Industry

Kaitlin Petersen, Timur Yumusaklar and Kate Temple Reynolds

Recording Date: April 20, 2020

From mill disruptions to marketing decisions, in the latest BOH Community Discussion webinar we ask Schumacher CEO Timur Yumusaklar and Kate Temple Reynolds, who recently launched the multiline showroom Temple Studio, to weigh in on what you need to know about the state of the textile business at companies large and small. Watch »

Community Discussion: How to Avoid Bankruptcy

Kaitlin Petersen and Cathy Hershcopf

Recording Date: April 17, 2020

Hosted by editor in chief Kaitlin Petersen, this community discussion explores everything you need to know to be prepared if your vendors file—and how to assess the health of your own business—with bankruptcy lawyer Cathy Hershcopf. Watch »

Design in the Time of COVID-19: A Community Discussion

Kaitlin Petersen and Sean Low

Recording Date: April 1, 2020

As the coronavirus spreads across the globe, the impact is being felt at all levels of society and across all industries, including design. Co-hosted by BOH editor in chief Kaitlin Petersen, join business coach Sean Low a business strategy conversation, where he invites designers to come together to problem-solve, trouble shoot, and offer community support. Watch »

Talking Textiles

Stephanie Moffitt and Annie Moir

Recording Date: November 20, 2019

Packing more than 100 years of textile design knowledge into a two-hour tutorial, the duo behind "Woven" will guide you through the world of textiles, unraveling its complexities and defining its many terms and processes, and give you a "peek behind the curtain" at Mokum's design and development process. Watch »

Crash Course in Creative Law, Part 6: International IP Protection

Angie Avard Turner

Recording Date: August 28, 2019

Your brand is taking off like gangbusters stateside, and you’re ready to take your show on the road. Creative lawyer Angie Turner is here to walk you through how to cover your intellectual property (IP) when you’re ready to move beyond the American market with a deep dive on international laws and regulations. Watch »

Crash Course in Creative Law, Part 5: Trademark Strategy

Angie Avard Turner

Recording Date: August 21, 2019

Did you know you can trademark a hashtag? This course addresses when it’s appropriate to file for trademark protection, what exactly is covered, and how to recognize infringement. Watch »

Crash Course in Creative Law, Part 4: Trademark Strategy

Angie Avard Turner

Recording Date: August 14, 2019

Copyright can cover all sorts of different categories of creative works, like art, accessories, carvings, furniture (sometimes!), and of course, photos and written content. This course addresses when it’s appropriate to file for copyright protection, what exactly is covered, and how to recognize infringement. Watch »

Crash Course in Creative Law, Part 3: Intellectual Property Basics

Angie Avard Turner

Recording Date: August 7, 2019

Designers, how do you protect your work? What recourse do you have if you get knocked off? This course breaks down ways to protect your intellectual property through copyrights, trademarks, patents, trade secrets, and licensing, so you can say goodbye to pesky copycats. Watch »

Crash Course in Creative Law, Part 2: Protecting Yourself Online

Angie Avard Turner

Recording Date: July 31, 2019

How do you protect yourself and your content online? WWW doesn’t stand for wild wild west, although the world wide web can certainly feel that way. Having a basic understanding of the rapidly-changing rules and regulations of the internet is a must. Watch »

Crash Course in Creative Law, Part 1: Contracts and Non-negotiables

Angie Avard Turner

Recording Date: July 24, 2019

Master the art of creating an airtight contract with clients, vendors, employees/contractors, and with collaborators—including the essential clauses you need to protect yourself when things don’t work out as planned. Watch »

The Art of the Pitch (and the Close)

Jocelyn Miller

Recording Date: June 17, 2019

You’re a master at your craft, yet when it comes to selling that mastery to your clients, it’s another story. Develop your unique pitch to help you enter any client meeting with confidence and land the deal. Watch »

Run You Projects Like A Boss

Kimberley Seldon

Recording Date: May 15, 2019

Managing relationships with vendors, suppliers, craftsmen and contractors can be tricky. Learn how to create and manage your own “A-Team” of suppliers, trades and artisans who consistently deliver on your brand’s promise of excellence. Watch »

Public Relations Strategies and Tactics

Margaux Caniato

Recording Date: June 14, 2018

The right PR strategy can completely transform your brand. Whether you’re looking to hire a firm or go it alone, this class will provide you with insight and skills you can apply immediately. Watch »

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