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Kaitlin Petersen
50 states project
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March 31, 2024
How this Indiana designer built a process for making great hires
In this week’s installment of the 50 States Project, Indianapolis-based designer Anissa Zajac of House Seven Design tells us how living in 10 homes has shaped her approach, why she closed a successful e-commerce site to focus on her firm, and why she sees staying in her lane as a strength.
50 states project
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March 22, 2024
How these Hawaii designers are preparing their firm for a third generation of leadership
In this week’s installment of the 50 States Project, Honolulu-based designers Marion Philpotts-Miller and Lowell Tom of Philpotts Interiors tell us about weaving local culture into their work authentically, the challenges of finding multidisciplinary staff, and why they and their fellow partner, Holly Boling Ruiz, opted to drastically reduce their team’s size.
50 states project
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March 8, 2024
How TikTok became a major pipeline for this Illinois designer
In this week’s installment of the 50 States Project, Chicago-based designer Caroline Turner tells us about her early career experiences under design icons like Kelly Wearstler and Nate Berkus, how she has fine-tuned her team’s collaborative approach, and why her firm works from home on Mondays.
50 states project
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February 23, 2024
How this Georgia designer fights back against budget fatigue
In this week’s installment of the 50 States Project, Atlanta-based designer Sandie Mazzi tells us about her full-circle path from residential to commercial design and back again, her creative hack for generating her early portfolio images, and why she’s happy being a one-woman show for now.
50 states project
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February 16, 2024
How this Florida designer tapped into the growing American yacht market
In this week’s installment of the 50 States Project, Miami-based designer Carla Guilhem tells us about expanding her business from residential to nautical interiors, how quiet luxury is permeating yachts, and how she keeps her passion for design alive.
50 states project
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February 9, 2024
How investing in high-touch service drives this Delaware designer’s success
In this week’s installment of the 50 States Project, Fenwick Island, Delaware–based designer Katie Winnington of C&E Furniture tells us how she navigates the seasonal cadence of work in a beach town, how she’s looking to shake up the oceanfront aesthetic, and why she put design front and center while revitalizing her family’s furniture store.
50 states project
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February 2, 2024
How this California designer reframed the way she charges for products
In this week’s installment of the 50 States Project, Danville, California–based designer Nina Jizhar tells us how she pivoted after Homepolish collapsed, why she doesn’t charge a markup, and how she built a great team without bringing on a single full-time employee.
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