Summary
The Editorial Content Strategist reports to the Head of Brand Strategy and Marketing and is responsible for overseeing the 360 content strategy for the brand across Matouk marketing platforms (email, social media, ecommerce home page). The main function of this role is to develop editorial with the foundation of Matouk marketing and business objectives.
The Editorial Content Strategist will possess a love of content and storytelling, engage in ideation, conceptualization and delivery of engaging content that connects all Matouk audiences - including end consumers, interior designers, retailers and brand partners- to the Matouk Brand Story.

All content will be created with the end goal of elevating and growing the Matouk Brand by engaging our customers across multiple channels. Under the Head of Marketing and in partnership with Creative, this position will lead strategy and management of the content calendar as well as the approval and publication of all content including written and visual; email, digital, social (gifs, video, dynamic content) and video.

The successful candidate will develop a deep understanding of the Matouk brand voice and have a passionate mastery of customer engagement across all digital and traditional media. This role requires a sophisticated voice for luxury consumer home products, excellent story-telling instincts, technically excellent writing and editing skills, and a highly collaborative nature.

The ideal candidate will have proven experience in creating engaging dynamic luxury content; this can be supported by sourcing external resources or identifying internal resources. Ideal candidate possesses existing strong freelance writer and content production relationships.

5-7+ years of experience shaping and executing editorially driven content for luxury brands or luxury editorial
Bachelor’s degree or higher in journalism, communications, creative writing or business/marketing
Advanced editing and writing skills.
Background in copy and editorial for digital and print media and social media with proven experience developing multi-platform content
Demonstrated experience producing effective luxury/elevated product cop

matouk.com