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digital disruptors
digital disruptors
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October 12, 2023
Mine is turning model homes into furniture showrooms
Despite a flailing retail market, real estate startup Mine is in expansion mode, with hundreds of shoppable model homes across the country. Founder Eoin Harrington explains why homebuilders are champing at the bit to team up.
mergers & acquisitions
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December 14, 2022
Snowe is acquired
The direct-to-consumer home essentials brand has been purchased by a holding company.
digital disruptors
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November 2, 2022
Will virtual showrooms outlive the pandemic?
For purveyors of virtual shopping experiences, the pandemic sparked a new era of design e-commerce that had been brewing even before consumers became homebound.
weekly feature
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October 26, 2022
We had designers test an AI design tool. Here’s how it went
BOH asked three designers to test out a new AI design tool. The results revealed a snapshot of the technology’s capabilities and limitations—offering a glimpse into how it might impact the industry going forward.
weekly feature
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August 31, 2022
Playhouse wants gamers to take design seriously. Will it work?
Launching this week, Playhouse allows video gamers to virtually decorate glamorous homes. Founder Jill Wilson explains why Playhouse is positioned to fill a hole in the gaming market—and what it means for the design industry.
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